The Singapore Tourism Board (STB) teams up with American AR technology company, Niantic, to showcase tourism offerings and encourage precinct exploration with the popular smartphone game, Pokémon GO.
The collaboration is part of the ongoing SingapoRediscovers campaign to support local businesses.
Niantic creates titles to encourage people to explore, exercise, and have real-world social connections. With the tie-up between STB and Niantic, players will be able to meet and capture Pokémon or engage in virtual Raids with other players at up to 300 new PokéStops and Gyms located at tourism establishments and lifestyle offerings, starting today.
These are located at hotels, attractions, retailers, food and beverage establishments as well as at tour ticketing booths
in 10 precincts, including Changi/East Coast, Chinatown, Joo Chiat/ Katong, Kampong Gelam, and Mandai/Kranji. STB is also planning to schedule special Raid Battles in some areas.
More information about Pokémon GO events and activities will be available on the Singapore Tourism Board Facebook (@STBSingapore) and Instagram (@stb_sg) accounts in the coming weeks.
When players arrive at these PokéStops and Gyms on Pokémon GO, they will see an in-app banner promoting the SingapoRediscovers campaign. Tapping on the banner brings players to the campaign microsite, which displays the ongoing SingapoRediscovers promotions available at tourism and lifestyle establishments.
The Pokémon GO game encourages people to walk around and discover new things in their surroundings, which will enable the discovery of local businesses and precinct exploration.
All participating businesses have been advised to strictly observe safe management measures for public health and safety reasons.
