PRISM+ continues to redefine home appliances in Malaysia with the launch of its latest refrigerator lineup, the PureFresh TMF Series.
Designed to combine affordability, efficiency, and modern aesthetics, this new range starts at just RM929, making it one of the most accessible refrigerator options in the market today.
As more Malaysians prioritise home cooking and food storage, having a reliable refrigerator has become essential. PRISM+ aims to meet this need by offering practical solutions that help households reduce food waste while maintaining freshness.
Designed for Everyday Living
The PureFresh TMF Series introduces three models — TMF 250, TMF 310, and TMF 430 — each tailored to suit different household sizes and needs.
Available in stylish Inox and Black Inox finishes, these refrigerators feature a premium anti-fingerprint surface, ensuring they remain clean and visually appealing even with daily use. Their sleek design makes them a perfect addition to modern kitchens.
Beyond aesthetics, the series is built with practicality in mind, offering ample storage capacity for everything from daily groceries to festive meal preparations.
Key Features That Make a Difference
The PureFresh TMF Series is packed with features designed to simplify everyday use and enhance food preservation:
- No Frost Technology eliminates ice build-up, removing the need for manual defrosting
- Multi-Zone Cooling System maintains consistent temperatures across compartments
- Anti-Odour System keeps the interior fresh and hygienic
- LED Interior Lighting ensures clear visibility with energy efficiency
Together, these features help users store food more effectively while reducing spoilage and waste.
Energy Efficiency Meets Performance
One of the standout features of the PureFresh TMF Series is its Inverter Compressor, which delivers efficient cooling while operating quietly. This ensures a comfortable home environment, even during extended kitchen use.
The refrigerators are also certified with a 5-Star Energy Rating, making them an excellent choice for energy-conscious households. By consuming less electricity, users can enjoy long-term savings on utility bills.
In addition, the use of eco-friendly R600a refrigerant supports a more sustainable approach to home appliances without compromising performance.
Model Comparison at a Glance
| Model | Capacity | Ideal For | Price (From) |
|---|---|---|---|
| TMF 250 | 250L | Singles, couples, small apartments | RM929 |
| TMF 310 | 310L | Small to medium families | RM1099 |
| TMF 430 | 430L | Large families, bulk storage | RM1499 |
The TMF 430 model also comes with a complimentary air fryer worth RM539, adding even more value for larger households.
Built for Long-Term Reliability
PRISM+ ensures peace of mind with a 2-year general warranty and an impressive 12-year warranty on the compressor. This long-term coverage reflects the brand’s confidence in its product quality and durability.
According to PRISM+ Malaysia, the goal is to make high-performance appliances accessible without the premium price tag. This approach aligns with the brand’s commitment to delivering value-driven solutions for everyday consumers.
The PureFresh TMF Series will officially launch in Malaysia on 24 April 2026 at 8PM. Consumers can purchase the refrigerators through the PRISM+ website, Shopee, and retail outlets nationwide.
With competitive pricing and practical features, the series is expected to attract a wide range of customers looking for reliable and affordable refrigeration solutions.
A Smart Choice for Modern Homes
In today’s fast-paced lifestyle, convenience and efficiency are more important than ever. The PRISM+ PureFresh TMF Series addresses these needs by offering a well-balanced combination of performance, design, and affordability.
Whether you are upgrading your kitchen or purchasing your first refrigerator, this new lineup provides a compelling option. With features designed to reduce waste, save energy, and simplify daily life, it represents a smart investment for Malaysian households.
Ultimately, the PureFresh TMF Series proves that premium cooling technology does not have to come with a premium price — making it easier than ever to enjoy fresher food and greater savings every day.
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