OREO, the world’s number one cookie of Mondelez International, collaborated with Sony Pictures in celebration of the upcoming film , Spider-ManTM: Far From Home, releasing in Asia-Pacific on July 3, 2019.
Covering eight countries in the region, this outstanding partnership with Sony Pictures includes a dedicated TV spot for the campaign as well as digital and social media efforts including a region-wide contest.
50 children from Mondelez’s signature CSR program Joy Schools were treated to the movie premiere.
They were joined by 120 employees, 180 consumers and 90 customers of Mondelez International (Malaysia) who were also invited to watch the much – anticipated movie. There were few activities organized on the premiere day which include meet and selfie with the Spiderman and Oreo Cookie interactive games.
Photo : James Kane, MD of Mondelez International Malaysia & Singapore, together with Simon Crowther, Senior Manager Marketing Biscuits & Salty Snacks with some of the employees
Spider-Man™: Far From Home
In Spider-Man™: Far From Home, Tom Holland returns as the friendly neighborhood Super Hero who, following the events of Avengers: Endgame, must step up to take on new threats in a world that has changed forever.
The film expands the Spider-Man film universe, taking Peter Parker out of his comfort zone and his home in Queens, New York City, and hurling him across Europe during what was supposed to be a school vacation – but which becomes his greatest challenge and most epic adventure ever.
Our friendly neighborhood Super Hero decides to join his best friends Ned, MJ, and the rest of the gang on a European vacation.
However, Peter’s plan to leave super heroics behind for a few weeks are quickly scrapped when he begrudgingly agrees to help Nick Fury uncover the mystery of several elemental creature attacks, creating havoc across the continent. The movie will be released in Malaysia on 3rd July, 2019.
Trip to London and Oreo Spider-Man™: Far From Home Merchandise
Oreo is giving away awesome Spiderman merchandises, and an opportunity to experience an incredible trip for two to London, England!
To join the contest, simply purchase limited edition Oreo Spiderman packs and take a snapshot of the receipt as proof of purchase and submit the entry via WhatsApp messaging to +012-574 0001 with full name and IC no.
Winners must keep their original receipt upon claiming their prize. Each receipt with minimum of RM 5 purchase is equal to one entry, so the more packs you buy, the more chances of winning!
Incredible Spiderman merchandises such as hoodies, t-shirts, Spiderman Bluetooth speaker, HD Camera Drone, Spiderman 3D Mugs and so much more are up for grabs as secondary prizes.
Two lucky winners nationwide will win a once-in-a-lifetime trip for two to London, which will include a tour around the city, a 4-day and 3-night hotel stay, roundtrip ground transportation between the airport and hotel.
The limited-edition Oreo Spiderman packs was made available on June 1 in major hypermarkets, supermarkets, convenience stores and provision stores nationwide. The Oreo Spiderman promo period is from June 1 to July 31, 2019, and all residents in Malaysia are eligible to join the promo.
Winners of the promo will be announced within a month after the promo period. For more details on the mechanics of the promo, visit www.Oreospiderman.com/my or log on to facebook.com/OREO.