The holiday season is here, and the Curve is ready to make it unforgettable! From 30 November 2024 to 1 January 2025, the Curve invites you to celebrate the season with its highly anticipated ‘Gift of Joy’ Christmas Campaign, marking a significant milestone—its 20th Anniversary.
This year’s campaign is more than a festive spectacle. It’s a heartfelt celebration of two decades filled with cherished memories, vibrant community ties, and remarkable growth.
Themed ‘Gift of Joy’, the campaign combines the magic of Christmas with a nostalgic reflection of the Curve’s journey, creating the perfect setting for families, friends, and communities to celebrate together.
The Curve’s Centre Court transforms into a stunning Christmas wonderland, anchored by a towering display of vibrant presents. Sparkling lights, festive colors, and intricate details evoke the joy and anticipation of opening gifts, embodying the true spirit of giving and generosity.
Step outside to the Western Courtyard, where the enchanting “Jingle Snow” experience awaits. On selected weekends and Christmas Day, visitors can enjoy magical 15-minute snowfall sessions, creating a whimsical winter wonderland right in the heart of Malaysia.
Festive Performances and Fun Activities for All
Weekends at the Curve come alive with festive performances that bring the Christmas spirit to life. Highlights include:
- Whimsical musical acts featuring performers dressed as oversized gift boxes.
- Soulful carollers and angelic choirs.
- Enchanting saxophone melodies and energetic marching band beats.
For families, the Kids Craft Corner offers creative activities such as ornament decorating, Santa hat-making, and cookie decorating. A cosy storytime corner with festive tales ensures joyful moments for young visitors and their loved ones.
Exciting Contests and Grand Prizes
In celebration of its 20th Anniversary, the Curve launched the heartwarming ‘Then & Now’ social media contest, inviting shoppers to recreate cherished memories from past visits. This initiative highlights the Curve’s commitment to being a place where treasured memories are made.
Adding to the excitement, don’t miss the Grand Lucky Draw happening online via Facebook and Instagram LIVE on 14 December 2024. Incredible prizes await, including:
- A Honda WR-V.
- A luxurious travel package for two to London.
- A Sony 65-inch Smart TV.
Consolation prizes include a PS5, petrol vouchers, and more!
Spreading Joy and Sharing Love
The spirit of Christmas is all about giving back, and the Curve’s CSR initiative, Spread Joy, Share Love, brings festive cheer to those in need. On 19 December 2024, the Curve will visit the children of Rumah Hope for a day of heartwarming Christmas activities.
Shoppers can contribute to the cause through the Food & Gift Bank Station at the mall. Donations of dry food, essential items, and gifts will go directly to Rumah Hope, ensuring the children experience the joy of the season.
Shop and be rewarded with the Curve’s Gift with Purchase (GWP) programme. Spend RM350 or more to redeem a surprise gift from the Giant Advent Calendar display, featuring festive merchandise, cash vouchers, and more. Each day brings new surprises, making your shopping experience even more delightful.
For added interactivity, the Curve has set up creative installations where visitors can pen heartfelt messages or engage with the ‘Good Deeds Board’, inspiring acts of kindness and positivity throughout the season.
Celebrate 20 Years of Memories and Joy
As the Curve commemorates its 20th Anniversary alongside the ‘Gift of Joy’ campaign, it continues to serve as more than just a shopping destination. It’s a space where memories are created, connections are strengthened, and the festive spirit is shared by all who visit.
For updates on the campaign and other upcoming events, visit www.thecurve.my or stay connected on Facebook and Instagram.
