Research shows that it takes 21 days to create a new habit or change an old one for a lifetime.
Inspired by this insight, Mission Foods Malaysia, the world’s largest flatbread producer and makers of the well-known and loved Mission Wraps, has teamed up with Fitness Guru, Dave Nuku and Celebrity Nutritionist, Alexandra Prabaharan to create an exciting yet simple to follow 21-Day programme called #The21DayMission.
The 21-Day Mission features daily fitness and recipe videos that are sent to subscribers. Subscription is free and can be done easily through the Mission Foods Malaysia Facebook site.
Once subscribed, followers are sent links to the videos and meal plans in advance to be able to prepare for their 21-Day Mission, which is set to go live on 9th May 2016.
This initiative from Mission Foods comes at a perfect time as it coincides with World Health Month in April where there’s worldwide interest in leading better, healthier lifestyles.
The fact is that Malaysia is now known to be Asia’s most overweight country with 17.7% of the population considered obese according to a national health and morbidity survey conducted in 2015.
This campaign aims to introduce and educate the general public that leading a healthy, active lifestyle is really quite simple as long as you have the correct meal plan and guidance.
#The21DayMission is a collaboration between Mission Foods Malaysia and fitness guru, Dave Nuku, a certified personal trainer and international presenter on health and fitness issues who was also one of the main trainers on the The Biggest Loser Asia TV series.
He is the co-founder of the hugely popular FIRE STATION gym, and has dedicated his life to helping people achieve their goals and transform their lives through achieving a healthier body, mind and spirit.
For the nutritional part of the programme, Alexandra Prabaharan, a renowned nutritionist, has created a delicious meal plan including breakfast, lunch and dinner recipes which complement the fitness regime.
All the recipes are designed to be simple to prepare as they use easy-to-find ingredients and deliciously versatile Mission Foods products including Wraps, Pita, Naan and Tortilla Chips.
Maria Mitropoulos, VP of Marketing, Mission Foods, Asia and Oceania said,
“This 21-Day initiative solidifies a strategic pillar for the brand, which is to continue driving awareness on the importance of healthy eating and living in the community.
With the launch of the 21-Day Mission, we feel we can make a difference in people’s lives by making it easier for them to start this journey and encouraging them to start thinking about eating better, getting fitter and feeling great about themselves,”
Mission Foods Malaysia also recognises that some of us need a bit more of a push to get started.
Mission Foods is giving away the chance to win a fully paid “21-Day Mission pack” to 12 lucky winners where they receive three meals delivered daily and full access to Fire Station, to train with Dave Nuku and his team of trainers.
The meals are prepared and delivered according to Alexandra’s recipes by Huios Meal Prep, whose ethos is to provide healthy, freshly-prepared meals.
Each pack is worth over RM5,000.
Those needing that extra helping hand can look out for the contest running on Mission Foods Malaysia Facebook and Instagram pages and on the Men’s Health and Women’s Health magazines and portals, from April 17 – 30.
Winners will be announced on the first week of May after which they will be able to embark on their journey towards becoming stronger, fitter and healthier.
For more information on #The21DayMission, follow facebook.com/missionfoodsmalaysia or instagram.com/missionfoods.my.
Click HERE for Malay Version.
