Tier One Entertainment, the gaming and esports entertainment pioneer and leader in Southeast Asia, announced its first foray outside the region by expanding its footprint to Japan.
The expansion is part of Tier One Entertainment’s strategic move when it signed an investment deal with its investors, KAYAC, a Japan-based internet firm, and Warner Music Group, a global media company that has a strong market presence in Japan.
Along with its plans to discover the hottest up-and-coming local talents to sign and develop, Tier One Entertainment is debuting its first idol group in Japan to delight Japanese and global fans.
These four multi-talented individuals are set to redefine what it means to be an influencer and content creator who challenges the status quo. The idol group will be a new breed of Tier One talents who will elevate the level of content creation to new heights, delighting fans across the globe.
The first member was announced by the company, with details shared by its Chief Executive Officer, Tryke Gutierrez, during the official launch livestream on October 8. Multi-talented model and cosplayer Harry “har_fie” Field will be the first member of “Project 4,” the unofficial name of the idol group.
The rest of the members will be revealed in a series of promotions that Tier One Entertainment will launch in the next couple of months.
With the company strategically positioned at the intersection of content creation, media properties, and esports, the launch of the new idol group comes along with its vision of bringing gaming to the mainstream.
Founded in 2017, Tier One Entertainment is one of the largest gaming and esports entertainment companies in Southeast Asia, housing 1000+ talents with a combined following of 120+ Million on Facebook, 23.5 Million on Youtube, 11.8 Million on Instagram, and 9.1 Million on Tiktok.
It aims to revolutionize the esports landscape in Asia by developing truly talented, top-caliber personalities and connecting them to brands and the gaming audience. Tier One Entertainment is a Singapore-registered entity and is currently operational in the Philippines, Myanmar, Malaysia, Vietnam and Japan.
