Southeast Asia’s First TOMICA FACTORY Opens in Kuala Lumpur

TOMICA enthusiasts now have a brand-new reason to visit Kuala Lumpur. The iconic Japanese diecast miniature car brand has officially launched Southeast Asia’s first permanent TOMICA FACTORY at the TOMICA BRAND STORE located inside Toys“R”Us Suria KLCC.

The opening marks another significant milestone for the beloved toy brand, following the successful launch of Southeast Asia’s first TOMICA BRAND STORE at Suria KLCC in December 2025.

More importantly, it represents the first permanent TOMICA FACTORY outside Japan, giving Malaysian fans and visitors from across the region a unique opportunity to experience the world of TOMICA like never before.

A New Chapter for TOMICA in Southeast Asia

For decades, TOMICA has been one of the most recognizable names in the diecast miniature car industry, beloved by generations of children and collectors worldwide.

With the introduction of the TOMICA FACTORY in Kuala Lumpur, the brand is taking its retail experience beyond traditional product displays and purchases. Instead, visitors can now actively participate in creating their own customized TOMICA vehicles through a fully immersive and interactive factory experience.

The concept combines creativity, education, craftsmanship, and entertainment, making it an attractive destination for families, tourists, hobbyists, and collectors alike.

Malaysia’s selection as the first international location for a permanent TOMICA FACTORY highlights the country’s importance within the brand’s regional growth strategy and reflects the strength of its passionate collector community.

Build Your Own TOMICA Car

Unlike conventional toy stores, the TOMICA FACTORY allows visitors to become part of the manufacturing process.

Guests can personalize their miniature vehicles by selecting various components, including:

Once the preferred components are selected, TOMICA staff assist visitors through the assembly process, allowing them to witness the creation of their own customized diecast car.

The result is a unique TOMICA collectible that reflects each visitor’s personal preferences and creativity.

An Interactive Factory Experience

The TOMICA FACTORY is designed to replicate the excitement of a miniature automotive production line.

At the heart of the attraction is a specially designed Assembly Machine that brings the manufacturing process to life. Visitors can observe how individual components are combined to create a finished TOMICA vehicle.

The experience is further enhanced through a dedicated Work Desk area where trained staff guide participants through the customization journey.

One of the most exciting features is the Test-Run Stage, where newly assembled vehicles can be tested immediately after completion.

This hands-on approach transforms a simple toy purchase into an engaging and memorable experience for visitors of all ages.

Bringing Creativity to Life

To demonstrate the experience during the official launch, three young participants were invited to build their own TOMICA creations.

The children selected their preferred vehicle components before watching TOMICA experts assemble their personalized miniature cars.

The showcase highlighted the key elements that make the TOMICA FACTORY unique:

• Creativity
• Personalization
• Hands-on learning
• Interactive play
• Collectible value

These elements help create a stronger emotional connection between fans and the brand while encouraging imaginative play among younger visitors.

Malaysia Achieves a “Double First”

According to TOMICA and its local partners, Malaysia has achieved a remarkable distinction within the brand’s international expansion efforts.

Not only is Kuala Lumpur home to Southeast Asia’s first TOMICA BRAND STORE, but it is also now the first location outside Japan to feature a permanent TOMICA FACTORY.

This “double first” demonstrates the growing influence of Malaysia as a destination for premium retail experiences and specialty collectibles.

The achievement also reflects the long-standing relationship between TOMICA and Litt Tak, the official distributor of TOMICA products in Malaysia.

Over the past 41 years, Litt Tak has played a vital role in building and nurturing the local TOMICA community, helping the brand become one of the most popular collectible toy lines in the country.

Experiential Retail Continues to Grow

The launch of TOMICA FACTORY also highlights the growing demand for experiential retail concepts.

Modern consumers increasingly seek meaningful experiences rather than simply purchasing products. Attractions that combine entertainment, customization, and interactive engagement have become key drivers of retail traffic worldwide.

The TOMICA FACTORY embodies this trend by offering visitors something they cannot replicate through online shopping—a memorable, hands-on experience that creates lasting value.

By allowing customers to participate directly in the creation process, TOMICA transforms a traditional retail transaction into a unique personal experience.

Exclusive Products and Collectibles

To celebrate the opening, visitors can also look forward to exclusive merchandise and limited-edition collectibles available only at the TOMICA BRAND STORE Kuala Lumpur.

Among the highlights are highly anticipated TOMICA BRAND STORE original products and official TOMICA SHOP exclusives, making their Southeast Asian debut on 27 June 2026.

These special releases are expected to attract collectors from Malaysia and neighboring countries eager to add rare items to their collections.

A Must-Visit Destination for TOMICA Fans

The arrival of the TOMICA FACTORY further strengthens Kuala Lumpur’s position as a key destination for collectors and toy enthusiasts in the region.

Whether you’re a lifelong TOMICA collector, a parent looking for a unique family activity, or a tourist visiting Suria KLCC, the attraction offers an experience that blends creativity, nostalgia, and hands-on fun.

As the first permanent TOMICA FACTORY outside Japan, this exciting addition gives fans the opportunity to create their very own customized TOMICA vehicle while becoming part of the brand’s growing global story.

For TOMICA enthusiasts across Southeast Asia, the journey to build a one-of-a-kind miniature car now begins in Kuala Lumpur.

For more information on TOMICA and TOMICA FACTORY, log on to the Official Website: takaratomyasia.com/

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