Under Armour has officially launched its latest innovation in performance footwear – the Halo collection, designed for everyday athletes who demand both style and substance.
Debuted on 23 July 2025, this collection brings a refreshing balance of design, comfort, and athletic functionality, setting a new benchmark in sportswear aesthetics and performance.
With Malaysia leading the launch in Southeast Asia, the UA Halo collection represents a strategic shift in the brand’s design philosophy, combining performance technology with a holistic approach to motion — one that prioritizes symmetry, balance, and harmony.
Where Performance Meets Design
One of the most eye-catching features of the new Halo collection is the integration of Under Armour’s double-arch logo directly into the shoe’s midsole structure.
This bold design move does more than just create a signature look — it offers enhanced support, balance, and stability for runners and fitness enthusiasts alike.
Each model in the Halo series is powered by UA’s latest HOVR+ cushioning technology, known for delivering exceptional energy return and impact absorption.
Whether you’re pounding the pavement, clocking in a gym session, or simply heading out for a walk, UA Halo ensures your every step feels grounded, dynamic, and comfortable.
UA Halo – Three Models, Three Purposes
The Halo collection is divided into three unique models, each engineered to support a specific type of athlete:
1 – Halo Racer
Lightweight and sleek, the Halo Racer is built for speed and responsiveness. It’s ideal for everyday athletes looking to enhance their run performance with a comfortable, energetic feel.
Available in standout colors like Racer Red and Distant Gray, this model is powered by HOVR+ and the double-arch midsole system.
2 – Halo Runner
Designed for the long haul, the Halo Runner prioritizes comfort, support, and durability. With superior arch stability and a plush ride, it’s the go-to for runners who value consistent performance across distances.
The Summit White and Distant Gray colorways add a sleek, versatile look to any running wardrobe.
3 – Halo Trainer
Ideal for gym-goers and cross-trainers, the Trainer model comes with a locked-in seamless upper and a structure built to endure tough workouts.
Whether it’s your final rep or your first set, the Halo Trainer provides the stability and grip needed to power through.
Celebrating the Launch: Community Run & After-Party at REX KL
To mark the arrival of the UA Halo collection, Under Armour hosted a 5KM community run on 22 July starting from REX KL. The event brought together brand ambassadors, content creators, and local fitness enthusiasts — all dressed in the latest UA Halo gear.
Familiar faces such as UA Ambassador Alif Muhaimin, Iman Ali, Newwwian, and Nurul Najiha were spotted wearing the UA Halo Racer in Racer Red, while others rocked the Halo Runner in Summit White.
After the run, the crowd gathered back at REX KL for an energetic after-run party featuring a visual mapping display of iconic running routes, a Running Lab for testing Halo footwear, a futuristic photo booth, and a DJ set by DJ Ziqq to keep the vibes alive.
Highlights included a shuttle race challenge, where the fastest participant walked away with a free pair of UA Halo Runners worth RM599, and a lucky draw that rewarded another guest with the same prize.
“I Run but I’m Not a Runner” Campaign – Inclusive by Design
To accompany the product launch, Under Armour introduced a meaningful campaign titled “I Run but I’m Not a Runner.” The campaign showcases the versatility of the UA Halo by telling the stories of unconventional runners who incorporate running into their daily lives in unique ways.
Among them:
- Aisyah Zakir, a spin instructor
- Ahmad Luqman, a motorcycle enthusiast
- Herrmann, co-founder of the Backyard Running Association
- Najmi Ariffin, a visual artist inspired by movement
This campaign highlights Under Armour’s belief that running isn’t about labels or speed — it’s about showing up for yourself. Whether you run to clear your mind, chase inspiration, or simply stay active, the UA Halo collection is made to support your rhythm.
Available Now Nationwide
The full UA Halo collection is now available at all Under Armour Brand Houses in Malaysia and online via underarmour.com.my, with select colorways and sizes.
Retail Prices:
- UA Halo Racer: RM749
- UA Halo Runner: RM599
- UA Halo Trainer: RM529
With its sleek design, intelligent structure, and empowering message, the UA Halo collection is more than just footwear — it’s a movement towards inclusive performance.
Whether you’re chasing personal records or just chasing the sunrise, Halo is here to remind you: you don’t have to be a pro to move with purpose.
If you’ve ever said “I run, but I’m not a runner” — this shoe was made for you.
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