The global smartphone brand Vivo announced its agreement with International Federation of Association Football (FIFA) to sponsor the FIFA World Cup for six years, covering two tournament cycles.
This means Vivo will become the official sponsor of the 2018 and 2022 FIFA World Cups.
As the official smartphone brand to sponsor the FIFA World Cup, Vivo will consecutively sponsor the FIFA Confederations Cup 2017, 2018 FIFA World Cup hosted by Russia, FIFA Confederations Cup 2021, and 2022 FIFA World Cup in Qatar.
Through the tremendous global influence, this six year cooperation will take Vivo to another new level in terms of international exposure.
The Vivo logo will appear during every match on field advertising boards, event tickets, press release backdrops, and other key promotional areas.
FIFA rights include special marketing programs such as the right to invite guests to be Vivo phone photographers during pre-match player warm-ups.
Later, Vivo will introduce a customized FIFA World Cupphone to offer a one of a kind experience for Vivo consumers and football fans. Additionally, FIFA staff will use Vivo smart phones on-site and the FIFA Confederations Cup 2017, which will begin on June 17 th , marks the start of Vivo and FIFA’s cooperation.
“Football is a sport full of passion and wonder, creating happiness for the millions of football fans across the globe. The spirit of football is about rigorous and constant progress. As a global sponsor of the World Cup, Vivo hopes to strongly associate itself with the football spirit and show consumers all over the world Vivo’s creative, joyful, and international brand image. In the meantime, Vivo will bring its personalized, energetic and youthful spirit into the World Cup and the sport of football.” – Senior Vice President of Vivo, Mr. NI Xudong
Among the many brands in the global smartphone industry, Vivo’s persistent focus on constant improvement was attractive to organizers of the FIFA World Cup.
