As Malaysia transitions from the vibrant celebrations of Chinese New Year into the meaningful observance of Ramadan, Vimto is embracing the festive spirit with its latest campaign, the Gongxi Kemeriahan Bonanza.
Running until March 31, 2026, this campaign reflects Malaysia’s unique multicultural rhythm—where festive celebrations overlap and evolve from reunion dinners into iftar gatherings and eventually Hari Raya open houses.
To make the season even more exciting, consumers stand a chance to win a share of RM100,000 in cash prizes, alongside exclusive limited-edition collectibles.
Bridging Festive Traditions Across Cultures
Malaysia’s festive calendar is known for its diversity, and Vimto’s campaign taps into this cultural richness by connecting different celebrations through a shared element—togetherness.
From lively Chinese New Year reunion meals to the intimate moments of breaking fast during Ramadan, Vimto positions itself as a refreshing companion for every occasion. Its signature blend of blackcurrant, raspberry, and grape makes it a versatile drink that complements a wide variety of meals and settings.
Rather than focusing on a single celebration, the campaign highlights how traditions can seamlessly flow into one another, creating continuous moments of joy and connection among family and friends.
A Refreshing Companion for Ramadan and Raya
As the fasting month begins, daily routines shift toward meaningful iftar gatherings. During this time, simplicity and comfort often guide food and drink choices, making easy-to-prepare beverages highly desirable.
Vimto fits naturally into this setting—not only as a refreshing drink but also as a creative base for fruit mocktails and festive recipes such as cookies, cakes, and sweet treats.
As the season progresses toward Hari Raya Aidilfitri, the focus turns to hosting. Preparing drinks ahead of time and serving guests with something enjoyable for all ages becomes essential during open houses.
With its rich flavor and easy preparation, Vimto continues to play a role in these gatherings, offering a convenient and crowd-pleasing beverage option.
Win Your Share of RM100,000
Adding excitement to the festivities, the Gongxi Kemeriahan Bonanza campaign gives consumers the opportunity to win from a RM100,000 prize pool.
Participants can join the contest with just a few simple steps:
- Purchase a bottle of Vimto Mixed Fruit Cordial
- Scan the QR code on promotional materials
- Upload the receipt and complete the entry details
Throughout the campaign:
- 70 weekly winners will receive RM100 each
- One grand prize winner will take home RM10,000
In addition to cash prizes, consumers can also look forward to exclusive limited-edition plushie tote bags available at selected nationwide activations.
Growing Presence in Malaysia
Since its introduction to Malaysia in October 2024, Vimto has steadily expanded its presence across the country.
Through partnerships with local manufacturer Universal NutriBeverage Sdn. Bhd. and official distributor Socma Trading (M) Sdn. Bhd., Vimto is now widely available at major retailers including 99 Speedmart, AEON, Giant, Mydin, and more.
This expansion reflects the brand’s long-term commitment to the Southeast Asian market, with Malaysia positioned as a key growth hub.
More Than Just a Drink
What sets Vimto apart is its ability to adapt to different cultural moments while maintaining its identity as a drink that brings people together.
Whether it’s shared during festive meals, enjoyed at iftar, or served at Raya open houses, Vimto becomes part of the experience rather than just a beverage.
The Gongxi Kemeriahan Bonanza campaign reinforces this idea—positioning Vimto as a consistent presence throughout the festive season, accompanying conversations, laughter, and meaningful connections.
Celebrate the Season with Vimto
As Malaysians continue to celebrate across cultures and traditions, campaigns like this highlight the beauty of shared experiences.
With exciting prizes, versatile drink options, and a strong connection to festive moments, Vimto invites everyone to make their celebrations even more memorable.
So whether you’re planning a reunion dinner, preparing for iftar, or getting ready for Hari Raya, Vimto might just be the perfect addition to your table—and who knows, you could even walk away with a cash prize.
For more information, contest terms and conditions, please visit: https://vimtogongxikemeriahanbonanza.myideascontest.com/Form
Keywords :
- Vimto Malaysia 2026
- Vimto Gongxi Kemeriahan Bonanza
- Vimto Ramadan promotion Malaysia
- Vimto contest RM100000
- festive drinks Malaysia
- Ramadan beverages Malaysia
- Hari Raya drinks ideas
