Wonda Coffee has once again captured the hearts of Malaysians with its latest variant, Wonda Kopi Edisi Kluang. Launched during the 67th Merdeka Day parade at Dataran Putrajaya, this new ready-to-drink coffee pays homage to one of Malaysia’s most iconic local brews—Kluang coffee.
The launch was further elevated by the presence of Malaysia’s beloved superhero, Keluang Man, who took centre stage and made the moment even more memorable.
The crowd was treated to a grand spectacle when Keluang Man, portrayed by actor Nas Muammar Zar (also known as Nas-T), appeared atop a Kuala Lumpur Hop-On-Hop-Off bus during the parade.
Waving to the enthusiastic audience, Keluang Man captivated everyone with his iconic superhero moves. But it wasn’t just his heroics that stole the show—he proudly held a can of Wonda Kopi Edisi Kluang, celebrating the authentic taste of Kluang’s finest local brew, which has been cherished by coffee lovers across the nation for generations.
A Blend of Tradition and Strength
Amy Gan, Vice President of Marketing at Etika, highlighted the significance of this new edition:
“Our ‘Wonda Kopi Edisi Kluang’ represents a new chapter in using local films as a platform for creative brand collaborations. This partnership between Wonda Coffee, beloved for its authentic Malaysian taste, and Astro Shaw’s iconic cultural character Keluang Man, is a celebration of Malaysia’s identity. Infused with the boldness of Tongkat Ali, this edition honours the strength of both Keluang Man and Malaysian coffee lovers.”
The infusion of Tongkat Ali, a herb traditionally known for boosting energy and vitality, adds a bold and unique twist to the familiar Kluang coffee flavor.
This special edition not only reflects the rich heritage of Kluang’s coffee culture but also embodies the strength and spirit of Malaysian traditions, much like the character of Keluang Man himself.
Celebrating Local Traditions and Creativity
The collaboration between Wonda Coffee and Astro Shaw goes beyond just a product launch—it is a celebration of Malaysian culture and identity.
Keluang coffee has long been a beloved staple in many households, symbolizing a shared experience that connects people from different backgrounds. Now, with the introduction of Wonda Kopi Edisi Kluang, this heritage is being celebrated in a new and exciting way.
Amy Gan further emphasized the pride of being part of the Merdeka Day parade, noting the significance of this collaboration:
“Just as Kluang’s coffee has been a cultural touchpoint for Malaysians from all walks of life, we hope that this Wonda Kopi Edisi Kluang will be a meaningful way to appreciate and celebrate local traditions. We also extend our heartfelt gratitude to the community for embracing this new edition and incorporating it into local mural art, showcasing the vibrant spirit and rich heritage of Kluang.”
The local community has already embraced this new variant, with mural art popping up in various locations, showcasing the essence of Kluang and its deep-rooted coffee culture. The creative collaboration between Wonda Coffee and Keluang Man not only promotes local flavors but also showcases how modern brands can celebrate and uplift local heritage.
Meeting Keluang Man and Enjoying Wonda Kopi Edisi Kluang
After the parade, fans of Keluang Man had the opportunity to meet Nas-T during a special meet-and-greet session at the Astro Shaw and Wonda Coffee booth. The superhero took time to interact with his fans, adding even more excitement to the event.
Meanwhile, Wonda Kopi Edisi Kluang is now available nationwide, giving Malaysians a chance to savor this unique blend while stocks last.
If you haven’t tried it yet, now’s the time to head down to your nearest store and grab a can of Wonda Kopi Edisi Kluang. Infused with Tongkat Ali, each sip offers a powerful taste that’s as bold as Keluang Man himself.
Whether you’re a long-time fan of Kluang coffee or just looking for something new to try, this special edition promises to deliver a taste that’s both nostalgic and invigorating.
Keluang Man’s Film and Coffee Connection
The collaboration also marks an exciting time for fans of Keluang Man. The highly anticipated superhero film, produced by Astro Shaw, officially began filming on 4 May 2024.
Set in Klang Valley and Kluang, Johor, the movie taps into the cultural and historical significance of the area, much like the beloved animated series. With the film having just completed its principal photography, fans can look forward to a thrilling cinematic experience that’s closely tied to Malaysia’s rich culture and heritage.
As Wonda Coffee continues to celebrate local traditions and flavors, this partnership with Keluang Man brings a fresh and exciting perspective to how brands can engage with the community. So, don’t miss your chance to experience Wonda Kopi Edisi Kluang—a true taste of Malaysia’s coffee heritage.
