World Premiere of the OPPO R7s in Dubai

The evolving smartphone brand OPPO will introduce the world to the R7s, the new upgrade of its hot-selling device the OPPO R7, at the company booth in Hall 8 of the Dubai World Trade Center during the Gulf Information Technology Exhibition (GITEX) from October 18 to 22.

Along with the R7s, OPPO will also showcase many of its other star devices, such as the R7 series (R7 Plus, R7 Lite), the shining Mirror 5, and the newly released R7 Plus FC Barcelona Edition.

Since its June 2015 release, the R7 has burst onto the market to become one of OPPO’s most popular smartphone models.

The R7s will offer consumers a bigger battery, a larger screen and double the storage space of the R7, all the while boasting the full-metal unibody and stellar photo-taking capabilities of its predecessor.

In celebration of the new partnership with FC Barcelona, the OPPO booth will include a football pitch and offer a host of interactive football games.

The booth will also further highlight OPPO’s own world’s-fastest VOOC Flash Charging technology as well as the unmatched photography experience that its smartphones provide.

“The MENA region is a new focus for OPPO, and we have been operating in several markets here since late 2014. As the leading IT exhibition in the Middle East, GITEX is the ideal venue for OPPO to present our best products and to show the consumers here just how important they are to us.”

Says Sky Li, Vice President of OPPO and Managing Director of International Mobile Business.

OPPO established its Dubai office in 2014 and held its first conference in the city in December. Today, OPPO smartphones are available in the United Arab Emirates’ three major appliance chain stores (Sharaf DG, Jumbo and Geant), numerous independent sales outlets and the Middle East’s largest electronics provider, souq.com.

In September 2015, OPPO established an exclusive partnership with Etisalat, the region’s largest multinational operator, to launch consumer contracts for the mid-range R7.

OPPO products are now also available in neighboring MENA markets including Egypt, Algeria and Morocco, as well as South Asian markets like India and Pakistan.