To celebrate its official launch in Malaysia, international fashion company, BESTSELLER recently hosted ‘The Vibe’, a unique launch party which brought together the best in fashion, music and entertainment in a stunning setting.
With prominent local influencers, fashionistas, special guests and media in attendance, ‘The Vibe’ party was a night to remember for the audience as it was held in a specially constructed venue at the Avenue K rooftop.
The Danish fashion giants gave the audience a night to remember as the exclusive launch was held in a venue that was custom made for the occasion, overlooking the iconic Suria KLCC which houses Bestseller’s brand new flagship store.
With prominent local influencers, fashionistas, special guests and media in attendance,
‘The Vibe’ party was set in motion with an electrifying performance by the promising festival funk/jazz band, RYOT JONES, who are also signed on as brand friends for JACK & JONES.
With thumping levels of energy, the band dished out a high octane performance which set the right vibe for an epic night ahead.
Bestseller’s top three fashion labels, JACK & JONES, VERO MODA and ONLY showcased their Autumn/Winter 2017 and Spring/Summer 2018 collections with a contemporary fashion show.
Which paired each brand with an artist whose music and performance best complemented the unique vibe expressed by the featured collections
Vero Moda, which primarily appeals to the stylish young women looking for new trends and accessible styles was first to take the stage. With vibrance at the core of its designs, the upcoming collections featured more pastel colors and floral patterns.
Also dressed in Vero Moda was Meliha Faisal, a Malaysian singer-songwriter and musician who channeled some Vero Moda energy through her captivating electro-pop performance.
Jack and Jones, the hero of Bestseller Fashion Group showcased the many facets of a man’s wardrobe, ranging from his playful youth to his need for timeless silhouettes.
The upcoming collections of the brand are heavily inspired by the iconic twentieth century menswear; with a focus on details and authenticity. Denim, one of its core collections is still regarded as the backbone of the brand.
Sharing the Jack and Jones stage and the desire to innovate was Malaysian rapper and producer, Airliftz with an exhilarating performance.
ONLY, the youngest brand in Bestseller’s lineup was last to take to the stage. It presented its upcoming collections with an amazing line up of models featuring pieces from the TRUE, LOVE, PLAY and PEPSI collections.
Performing alongside the models was Zamaera, an up and coming Malaysian female rapper whose performance perfectly embodied ONLY’s cool, swag and sexy vibe.
Another highlight of the evening was a special appearance by Malaysian hip-hop icon, Joe Flizzow, who performed his latest solo single, ‘Drop’ for the first time in front of a live audience with his dancers who were all donning Bestseller brands.
Following the official showcase, “The Vibe” continued with sets played by international artist and music producer, DJ Mami and KL based female DJ duo, Twinkies who were also decked in Vero Moda for the occasion.