The Fit Malaysia initiative by the Youth and Sports Ministry received a boost today when Revive Isotonic and Gatorade signed on as the official sports beverage of the programme.
The one-year collaboration between both parties will see Revive Isotonic and Gatorade being appointed as the beverage of choice for the overall FitMalaysia campaign, which aims to facilitate the adoption of a healthy lifestyle among Malaysians.
Launched last September by Youth and Sports Minister, YB Khairy Jamaluddin, Fit Malaysia is a nationwide initiative that includes activities such as running, cycling, martial arts and contemporary fitness programmes.
Fit Malaysia will also showcase elements of sports science and sports medicine and include physical exams, fitness tests, nutritional advice and other related components to ensure Malaysians reach their health and fitness goals.
