The introduction of HungryGoWhere in Malaysia is a move by SingTel to expand the brand beyond Singapore’s shores to other parts of Asia and Australia following its acquisition of the service last year.
HungryGoWhere creates an interactive new experience for diners to discover places to eat. The website and mobile app also feature reviews and recommendations of eateries submitted by the general public, which makes the site unbiased and real.
HungryGoWhere Malaysia has plans in the next phase to incorporate personalised recommendations which suggest places to eat based on users’ search and dining habits. The company is working with Nara Logics’, based in Cambridge, Mass., USA, to let users input their personal preferences, tastes and interests to increase the relevancy of each search.
HungryGoWhere users will be able to search, discover and locate the best dishes and food outlets around Malaysia while discovering what and where other foodies – and even their friends on Facebook – are eating, as the website and mobile app connects via Facebook and users can view their friends’ recommendations and reviews if they login using their Facebook account.
Users of the service will also be able to provide their own input by snapping a photo and writing their own review, or simply share their food discoveries. HungryGoWhere Malaysia also boasts its own editorial section which features ideas on what to eat, where to dine and what to cook.
HungryGoWhere users will experience a beautifully designed and easily accessible website and mobile app. With just a few swipes on a smartphone, they will have a complete overview of recommendations (reviews, ratings, photos) from food bloggers, critics and their friends.
Searching for a specific restaurant, dish or location on HungryGoWhere becomes an easy task and provides the user with a clear guide on price range, distance and personalised recommendations.