JD Sports, a leading global retailer in sports fashion, has recently partnered with Mobile Legends: Bang Bang (MLBB) Esports, the world’s most popular mobile esports platform.
This collaboration marks JD Sports’ first foray into the esports world, aiming to inspire both gamers and fashion enthusiasts to elevate their game, whether in the virtual arena or through their personal style.
This exciting partnership will debut with the “UP YOUR GAME” campaign, which seamlessly blends the worlds of fashion and esports.
Fans can look forward to exclusive giveaways, including JD Sports gift cards, MLBB in-game Diamonds (the premium in-game currency), JD Sports products, and shopping rebates. This initiative not only targets the gaming community but also aims to engage a broader audience by integrating fashion and gaming.
JD Sports will also be actively involved in various esports events. As the Official Sponsor of the MLBB Professional League (MPL) Malaysia Season 14 and the Official Esports Partner for MPL Singapore Season 8, JD Sports will have a significant presence both online and offline.
Moreover, JD Sports will serve as the Official On-Ground Partner and Official Thai Broadcast Partner for the upcoming M6 World Championship in Malaysia, scheduled to take place later this year.
Krystal Tan, Esports Business Development Manager at MOONTON GAMES, expressed her excitement about the partnership, highlighting the synergy between traditional sports and esports. She noted that both arenas thrive in competitive environments and share a youthful, stylish fan base. Tan emphasized that the MLBB community can expect thrilling activations throughout the season, thanks to this collaboration.
JD Sports echoed this enthusiasm, stating their commitment to helping the MLBB community reach new heights. The “UP YOUR GAME” campaign is designed to provide opportunities for gamers to excel, both in their gaming endeavors and in expressing their unique style.
MPL Malaysia, known as the country’s most popular and longest-running esports league, continues to grow in viewership. Season 13 recently concluded as the most-watched season ever, with 631,186 Peak Concurrent Viewers (PCV), according to Esports Charts. Similarly, MPL Singapore has seen steady audience growth, with Season 6 recording 67,407 PCV.
This partnership between JD Sports and MLBB Esports represents a groundbreaking moment in the fusion of fashion and esports, promising exciting opportunities and experiences for fans and participants alike.
About JD Sports
The Undisputed King of Trainers JD Sports started in 1981 with one John David Sports store in Bury, United Kingdom. Now, it is a global multichannel retailer with approximately 3,400 stores employing more than 65,000 colleagues across 36 territories, including a strong presence in the UK, Europe, North America and Asia Pacific.
Its stores are home to some of the finest internationally recognised brands such as Nike, adidas, New Balance, Puma and On Running, with strong own brand labels such as Pink Soda and Supply & Demand. JD Sports has occupied a special place in the community where young people come together to share their passions, cultivate their love of streetwear and celebrate style.
For more information, visit https://www.jdsports.my.
