Witness the thrilling collaboration between two iconic local brands, Wonda Coffee & Keluang Man, as they join forces to bring Malaysians a unique and exciting experience!
Wonda Coffee, a leader in Malaysia’s ready-to-drink (RTD) coffee market, has teamed up with Astro Shaw, the producer of the beloved superhero action film “Keluang Man,” to launch the highly anticipated “Wonda Kopi Edisi Kluang.”
This special edition Kluang-style coffee, now available nationwide, is the first of its kind in an RTD package. It celebrates the rich coffee culture of Kluang while giving a fresh, modern twist to the iconic Keluang Man character.
A Bold New Look for Keluang Man
This collaboration marks a significant moment for both Wonda Coffee and Keluang Man fans, as it coincides with the upcoming release of the Keluang Man film in 2025.
One of the highlights of this partnership is the unveiling of Keluang Man’s dramatically redesigned suit, symbolizing a bold transformation in the character’s history. The new look reflects the fusion of traditional elements with cutting-edge innovation, appealing to fans of all generations.
Celebrating Kluang’s Coffee Heritage
The “Wonda Kopi Edisi Kluang” is a tribute to the rich coffee culture of Kluang, known for its deep, aromatic flavors.
This special edition coffee, infused with the invigorating properties of Tongkat Ali, offers a robust and bold taste that mirrors the strength and vitality of Keluang Man.
The collaboration is more than just a marketing effort; it’s a celebration of local heritage and modern creativity, bringing together two beloved Malaysian icons.
Amy Gan, Vice President of Marketing at Etika, expressed her excitement about the partnership:
“We are incredibly excited to partner with Astro Shaw for the launch of the ‘Wonda Kopi Edisi Kluang.’ This collaboration is not just about bringing together two iconic brands, but about creating a unique experience that resonates deeply with Malaysians.
Keluang Man holds a special place in the hearts of many, and we wanted to celebrate this legendary character with a product that combines the best of Wonda’s coffee expertise with the powerful spirit embodied by Keluang Man.
We believe this collaboration is a testament to the power of local storytelling and the magic that happens when two iconic brands come together. Through this collaboration, we hope to strengthen our connection with our consumers by tapping into the nostalgia and excitement that Keluang Man brings.”
A New Chapter for Keluang Man
Raja Jastina Raja Arshad, Executive Producer of the Keluang Man movie and Head of Astro Shaw, highlighted the significance of the collaboration:
“The Keluang Man film has its unique strengths, and by leveraging the Keluang Man film’s strengths, we are also opening the door to various exciting activities and collaborations.
With great pride, we announce the ‘Wonda Kopi Edisi Kluang,’ a collaboration that not only offers a different experience to the film’s audience but also marks a new beginning in efforts to make local films the best platform for more creative and innovative brand collaborations.
Keluang Man is not just a legendary animated superhero but also a cultural symbol. Likewise, Wonda Coffee, known for its authentic Malaysian taste, is very close to the hearts of the people. By bringing together these two symbolic local brands, this collaboration celebrates Malaysia’s identity, and we hope to create more exciting moments for audiences.“
To add to the excitement, an exclusive 30-second teaser video for “Wonda Kopi Edisi Kluang,” directed by Ezrie Gazali, is now available on Gempak’s social media platforms and TV.
The collaboration also introduces a new category in the weekly TV show, Gempak Most Wanted, called “Wonda Coffee Keluang Man Of The Month,” which recognizes individuals who have made a positive impact in the community.
Filming for the highly anticipated Keluang Man movie, directed by Anwari Ashraf, began on May 4, 2024, and has just completed its principal photography.
The movie, featuring a star-studded cast, is set to be released in cinemas in 2025. Fans can watch the popular animated series from the first to the third season on www.keluangman.com while waiting for the movie.
Don’t miss out on the chance to experience the unique blend of tradition and innovation with “Wonda Kopi Edisi Kluang,” available at major stores nationwide.
Stay updated with the latest news and exciting clips from the upcoming Keluang Man movie by following Astro Shaw and Astro Gempak on TikTok, Instagram, X, and Facebook. Join the conversation and share your excitement using #KeluangMan!
