L’Oréal Professionnel has once again set a new benchmark in hair care with the launch of their revolutionary Absolut Repair Molecular line.
This innovative product, developed in collaboration with leading scientists and hair experts through L’Oréal Advanced Research, is specifically designed to repair hair at the molecular level. It addresses one of the most common hair care concerns faced by over 65% of consumers in Malaysia and Singapore—damaged hair.
Hair damage, caused by factors such as heat styling and chemical treatments, can severely compromise the molecular structure of hair, particularly the peptides that form its core. These peptides, made up of 18 essential amino acids, are crucial for maintaining hair’s strength, elasticity, and overall health. When these bonds break down, hair becomes weak, lifeless, and prone to further damage.
What sets Absolut Repair Molecular apart is its groundbreaking approach to repairing this damage. Traditional hair care products often fail to penetrate deeply enough to address the root cause of damage. However, L’Oréal Professionnel has developed a patented technology that breaks down peptides into smaller, more effective components, allowing them to penetrate deep into the hair fiber and repair damage from within.
The formula is enriched with ultra-concentrated amino acids and peptide bonders that work together to restore hair’s texture, strength, and movement. This potent combination helps to rebuild the bonds between amino acids, counteracting degradation and restructuring the hair’s composition. The result is hair that regains its elasticity, strength, and shine, effectively reversing up to two years of damage in just one use.
Absolut Repair Molecular is poised to become the new standard in hair care, offering consumers a lasting solution for damaged hair. Available at L’Oréal Professionnel salons and online platforms like Lazada and Shopee, this product is accessible to anyone looking to restore their hair’s vitality and resilience. For those seeking professional care, L’Oréal Professionnel’s network of skilled hairdressers is ready to provide personalized damage repair treatments.
To locate a L’Oréal Professionnel salon near you or to purchase Absolut Repair Molecular online, visit the L’Oréal Professionnel salon locator or your preferred e-commerce platform today.
