Mr. Dengue, The Unwanted Guest, aims to ‘meet’ as many Malaysians as possible – PSA roadshow by The Malaysian Society of Infectious Diseases and Chemotherapy (MSIDC) supported by Sanofi Pasteur cuts through the ‘white noise’ of dengue reporting to engage the public on good dengue prevention habits.
Enter Mr. Dengue, The Unwanted Guest, a public service awareness roadshow by The Malaysian Society of Infectious Diseases and Chemotherapy (MSIDC) supported by Sanofi Pasteur.
The campaign aims to cut through this ‘white noise’ of indifference through the use of satirical humour to catch the attention of the public on social media.
Once he has your attention, he provides information about dengue fever, empowering the public with tools to protect themselves from the disease.
“Mr. Dengue makes the invisible, visible. He represents the hidden dengue threat that is around all the time.
It makes for playful education, and a more evocative portraiture of the disease which is a fresh way to communicate dengue prevention with the public,” – Baptiste De Clarens, Managing Director for Sanofi Pasteur Malaysia, Singapore and Brunei.
Between April to July this year, the campaign garnered more than 2.7m impressions online, supported by initiatives with key media partners.
Malaysians can ‘meet’ Mr. Dengue by liking his Facebook page – www.facebook.com/mymrdengue. Spread the news about Mr. Dengue on your social media and he might just pay you a visit.
According to MSIDC (Malaysian Society of Infectious Diseases and Chemotherapy), Malaysians are still not doing enough on the dengue prevention front.
“Malaysians need to remember that dengue affects every one of us regardless of age, sex, health or economic status. Don’t wait until it happens to you or a family member before you take preventive action.
Every 3 minutes, 1 person in Malaysia is infected 3 . So please do not think you will not get dengue at some point in your life,” – Prof. Dr Zamberi Sekawi.
The Meet Mr. Dengue, The Unwanted Guest roadshow at the Blue Concourse at Sunway Pyramid Mall.
The highlight of the roadshow is a Pac-Man-styled maze specially designed to be a training course for participants to equip themselves with tools to combat dengue. They will need to collect these tools and avoid being caught by Mr. Dengue’s ‘mosquitoes’ who will act as ‘ghosts’ in the Pac-Man-styled game.
Learn fast, complete the course without ‘meeting’ Mr. Dengue’s minions and win special Mr. Dengue premiums! The public can also learn how to build their own mosquito traps as well as identify mosquito breeding areas in a home as part of the planned activities to encourage you and your family to practice good dengue prevention habits.
