PUMA Malaysia has engaged two local personalities –famous singer and actress, Cik Manggis and content creator, Yvonne Chua – in a video shoot to mark the launch of the RS-X Trophies in Rose Gold in Malaysia.
The launch is complemented with an ongoing Instagram contest, where lucky winners stand a chance to win a pair of the new shoes.
Launched globally earlier this year, the silhouette has recently been released in Southeast Asia, with Chinese supermodel Liu Wen as the face for the RS-X Trophies in Rose Gold in the region.
The lookbook video showcases the versatility of the silhouette, complementing the varied lifestyles of any stylish female individual.
The different styles shown, range from looks such as “Urban Femininity” and “Fun and Sassy” as portrayed by Yvonne Chua to looks such as “Street Ready” and “Edgy Classic” by Cik Manggis.
Back in the ‘80s, the RS (Running System) was about innovation and high-quality cushioning technology. Today, PUMA has revived and reinvented this design from the ground up – extreme, exaggerated and remixed.
Embracing the future and honouring the past, the OG-inspired silhouette celebrates extreme reinvention with its bulky design, material mixes, and bold colour palette.
RS-X Trophies in Rose Gold
The RS-X Trophies in Rose Gold is catered to modern women who wear many hats. Its versatile nature allows the wearer to pair it with a variety of different outfits from casual to formal, making it the perfect companion for women of various personalities.
The video will be circulated on Instagram leading up to an online contest in September held on Cik Manggis and Yvonne Chua’s respective Instagram profiles, where lucky winners stand a chance to win a pair of the all-new silhouette.
The mechanic is as follows:
- Screenshot your favourite look from either Cik Manggis or Yvonne Chua from their Instagram story
- Post the screenshot on your personal Instagram Story with the hashtag #TrophyLook
- PUMA Malaysia will select a winner at random
- Winners will be notified via Direct Message on Instagram on 24th September.
The RS-X Trophies in Rose Gold retails at MYR 565 and is available now at all PUMA retail stores, 100% @ Lot 10, AWLAB, CrossOver, JD Sports, Life Habitat Aman Central and on PUMA.com
