Gabra Malaysia

Qiddiya and MOONTON Games Expand Global Partnership to Grow MLBB Esports Worldwide

Qiddiya and MOONTON Games Expand Global Partnership

International gaming developer and publisher, MOONTON Games, and Qiddiya City, a global destination for entertainment, sports, and culture, announced an extension of their partnership to bring elevated experiences to the Mobile Legends: Bang Bang (MLBB) tournaments to audiences worldwide.

This extension further strengthens Qiddiya’s commitment to help grow the esports ecosystems of one of the world’s most popular mobile games.

Qiddiya City will bring online and offline activations in the M6 World Championship in Malaysia as the Global Presenting Partner, and premier MLBB Professional Leagues (MPLs), namely MPL MENA Seasons 5 and 6 and MPL Indonesia Seasons 13 and 14, as the Official Sponsor.

The activations include the Qiddiya Play of the Day, which identifies and revisits the best in-game plays from any game through curated replays, and the Qiddiya Legends Award, which commemorates outstanding players and performances at the MPL Indonesia and MPL MENA.

Through this partnership, Qiddiya and MOONTON will provide additional multi-level support to MLBB competitive communities in key local territories, further solidifying their commitment to building and growing a sustainable environment for athletes and fans in key territories worldwide.

MLBB occupies multiple spots among the all-time most-watched esports events; the game’s esports events reach new viewership highs with every iteration.

The recently-concluded MPL Indonesia Season 13 became the most-watched MPL event in the world with 2,225,961 Peak Concurrent Viewers (PCV), according to esports analytics platform, Esports Charts.

MPL MENA has recorded consistent audience growth season-on-season and will conclude Season 5 on 15 July after recently undergoing an overhaul to reflect the league’s rapid growth and elevated status in the MLBB Esports ecosystem.

In December 2023, Qiddiya City became the first-ever Global Presenting Sponsor of the M5 World Championship which achieved the historic peak concurrent views (PCU) of 5,067,106, becoming the 2nd most watched esports event in 2023 and the 3rd most watched esports game of all time, according to esports analytics partner, Esports Charts.

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