Samsung Malaysia continues to strengthen its Galaxy A lineup with the launch of the new Samsung Galaxy A57 5G, a smartphone designed to deliver powerful everyday performance, smoother multitasking, and long-lasting battery life for users with demanding lifestyles.
Built around the idea of “Awesome Performance,” the Galaxy A57 5G combines faster processing power, enhanced AI capabilities, advanced cooling technology, and reliable battery endurance to support everything from productivity tasks to mobile gaming sessions.
Whether users are attending back-to-back meetings, editing content on the move, streaming videos for hours, or gaming late into the night, Samsung says the Galaxy A57 5G is engineered to keep up without slowing down.
Faster Performance for Everyday Multitasking
At the heart of the Galaxy A57 5G is an upgraded processor that delivers a faster and more responsive smartphone experience across daily activities.
Samsung has focused on making everyday interactions feel smoother and more seamless. Switching between apps, browsing social media, editing videos, or juggling multiple tasks can now be done with less lag and improved responsiveness.
The device also introduces significant improvements in AI processing and memory speed. According to Samsung, the Galaxy A57 5G offers up to 167% faster Neural Processing Unit (NPU) performance alongside up to 75% faster memory speeds compared to previous models.
These improvements allow the phone to handle AI-powered tasks more efficiently behind the scenes. Features such as automatic photo enhancements, smarter app optimisation, and smoother overall system performance can now operate more effectively without interrupting the user experience.
Samsung’s approach here is simple — users should not have to think about performance because everything should just work naturally and smoothly.
Advanced Cooling for More Stable Gaming
Performance is not just about speed. It is also about consistency, especially during intensive activities like gaming or extended video streaming sessions.
To address this, Samsung has equipped the Galaxy A57 5G with an advanced cooling system featuring a large vapor chamber designed to regulate heat more efficiently.
The improved cooling system helps maintain stable device performance even during heavy usage. Whether users are playing graphics-intensive mobile games, streaming for long hours, or multitasking throughout the day, the device is designed to stay cool while maintaining consistent processing power.
This means users can enjoy fewer slowdowns, better gaming stability, and a more reliable experience overall, even when the device is pushed harder.
Samsung positions the Galaxy A57 5G as a device that can handle “real-life” usage scenarios without performance drops or overheating concerns.
Long-Lasting Battery Life for Busy Days
Another major highlight of the Galaxy A57 5G is its long-lasting battery performance.
Samsung says the smartphone can deliver up to two days of battery life on a single charge, allowing users to stay connected, entertained, and productive for longer periods without constantly searching for a charger.
This extended battery endurance makes the device particularly appealing for users with busy schedules, including students, professionals, content creators, and mobile gamers.
Combined with the improved processor efficiency and AI optimisation, the Galaxy A57 5G aims to provide a more dependable all-day smartphone experience.
Galaxy A57 5G and Galaxy A37 5G Colours
Samsung is offering the Galaxy A57 5G in several stylish colour options including Awesome Navy, Awesome Gray, and Awesome IcyBlue.
Meanwhile, the Samsung Galaxy A37 5G will be available in Awesome Lavender, Awesome Charcoal, and Awesome GrayGreen.
Both devices officially became available in Malaysia starting 25 March 2026.
To celebrate the launch, Samsung Malaysia is offering various promotions across the Samsung Online Store, Samsung Experience Stores, authorised retailers, and selected e-commerce platforms.
Samsung Galaxy A57 5G & Galaxy A37 5G Launch Promotion
| Model | RAM + Storage | Colours | RRP (RM) | Launch Rebate | Price After Rebate | Additional Bank/Shopee PayLater Rebate |
|---|---|---|---|---|---|---|
| Galaxy A57 5G | 12GB + 512GB | Awesome Navy, Awesome Gray, Awesome IcyBlue | RM2,699 | RM300 | RM2,399 | RM200 |
| Galaxy A57 5G | 12GB + 256GB | Awesome Navy, Awesome Gray, Awesome IcyBlue | RM2,399 | RM150 | RM2,249 | — |
| Galaxy A37 5G | 12GB + 256GB | Awesome Lavender, Awesome Charcoal, Awesome GrayGreen | RM1,999 | RM100 | RM1,899 | RM100 |
| Galaxy A37 5G | 8GB + 256GB | Awesome Lavender, Awesome Charcoal, Awesome GrayGreen | RM1,899 | RM100 | RM1,799 | — |
Promotion Period and Financing Options
Samsung confirmed that the Launch Rebate promotion runs from 25 March 2026 until 31 December 2026.
Meanwhile, the Maybank, CIMB, and Shopee PayLater rebate promotion is available from 25 March 2026 until 31 May 2026.
Customers can also purchase the devices using Shopee PayLater with 0% interest instalment plans for up to 12 months via the Samsung Online Store and Samsung Shop App, making the smartphones more accessible for users looking for flexible payment options.
- To learn more of the Galaxy A57 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a57-5g-awesome-navy-512gb-sm-a576bdbuxme
- To learn more of the Galaxy A37 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a37-5g-awesome-lavender-256gb-sm-a376blvuxme
Built for Everyday Life
With its combination of faster AI-powered performance, advanced cooling system, long battery life, and attractive launch promotions, the Galaxy A57 5G positions itself as a strong option for users looking for a capable mid-range smartphone that can handle both work and entertainment.
Samsung’s latest Galaxy A series continues to focus on practical everyday experiences while delivering features typically associated with higher-end devices.
For users who need a smartphone that can keep up with demanding daily routines, mobile gaming, and nonstop multitasking, the Galaxy A57 5G aims to deliver exactly that — Awesome Performance made for real life.
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