Samsung Galaxy Z Series Strengthens Its Position as Malaysia’s Choice of Foldable

Samsung is once again making a strong statement in Malaysia’s foldable smartphone market with the arrival of its latest Galaxy Z Series. Launched alongside the new Galaxy Watch Ultra2 and Galaxy Watch9, the new devices are being positioned as products designed around the increasingly mobile, connected and versatile lifestyle of Malaysians.

The launch took place on 14 August 2026 as Samsung kicked off its Haus of Fold Roadshow, celebrating what the company describes as the “Malaysian’s Choice of Foldable.”

Strong Malaysian Interest in the Galaxy Z Fold8

The latest Galaxy Z Fold8 has already attracted significant attention from Malaysian consumers, with Samsung reporting strong pre-order demand for selected colours including Lavender and Graphite.

The high level of interest has also resulted in heavy traffic to Samsung’s website, suggesting that foldable smartphones continue to gain momentum among Malaysian consumers.

According to Samsung Malaysia Electronics President Charles Kim, the strong response from consumers and media demonstrates how Malaysians are increasingly embracing foldable devices as part of their everyday lifestyle.

The new generation of Galaxy Z devices is designed to offer more flexibility, allowing users to move between work, entertainment, communication and content creation without being restricted by a conventional smartphone form factor.

Galaxy Z Fold8 and Galaxy Z Fold8 Ultra

The Galaxy Z Fold8 series represents Samsung’s continued evolution of its foldable smartphone technology.

The Galaxy Z Fold8 comes with a wider cover screen designed for quick activities such as messaging, browsing and watching short-form videos. When opened, its 4:3 main display provides a more immersive experience for reading, gaming, watching videos and multitasking.

Meanwhile, the Galaxy Z Fold8 Ultra takes the foldable concept further with an expansive 8-inch main display and a slimmer display structure supported by Samsung’s new Flex Titanium technology.

The upgraded camera system is also designed to deliver improved detail, colour and clarity, making the device particularly interesting for users who want a large-screen productivity device without giving up smartphone portability.

Galaxy Z Flip8 Brings Foldables to a New Generation

For users who prefer a more compact and stylish form factor, the Galaxy Z Flip8 continues Samsung’s clamshell foldable concept.

Samsung describes it as its sleekest Flip yet, with a redesigned FlexWindow that allows users to access apps, information, actions and assistance directly from the cover screen.

This makes the Galaxy Z Flip8 particularly suitable for quick interactions while on the move, whether checking notifications, managing everyday tasks or staying connected.

Galaxy Z Series Malaysia Pricing

From 14 August to 4 October 2026, selected Galaxy Z Series models are also eligible for promotions offering savings of up to RM1,909.90.

• Samsung Galaxy Z Fold8 Ultra: https://www.samsung.com/my/smartphones/galaxy-z-fold8-ultra/buy
• Samsung Galaxy Z Fold8: https://www.samsung.com/my/smartphones/galaxy-z-fold8/buy/
• Samsung Galaxy Z Flip8: https://www.samsung.com/my/smartphones/galaxy-z-flip8/buy/

Galaxy Watch Ultra2 and Galaxy Watch9 Join the Line-Up

Samsung is also expanding its ecosystem with the Galaxy Watch Ultra2 and Galaxy Watch9.

The Galaxy Watch Ultra2 is aimed at outdoor enthusiasts and high-performance users. It features a 47mm design, an 800mAh battery, titanium construction and up to 5,000 nits of brightness, together with dedicated outdoor tracking features.

The Galaxy Watch9, meanwhile, is positioned as an everyday health and fitness companion. Available in 40mm and 44mm sizes, it offers features such as Vitals, Heart Health Score, Daily Cardio Load and Fitness Index.

A Galaxy Experience Designed for Malaysians

Samsung’s latest campaign also highlights the local relevance of the Galaxy Z Series by integrating popular Malaysian brands and services into the foldable experience.

Participating applications include AmBank, CelcomDigi, Gigi Coffee, GSC Cinemas, iQIYI, Maybank, Maxis and ZUS Coffee.

The Haus of Fold Roadshow also brings the devices to life through immersive experiential zones covering productivity, creativity, entertainment and everyday activities.

The launch featured Malaysian celebrities including Syafiq Kyle, Mimi Lana, Kamal Adli and Anas Ridzuan, who appeared to preview Takluk 2: Op Daulat!. Malaysian music icon Dato’ Sri Siti Nurhaliza also made a special appearance and shared her experience using the Galaxy Z Fold8.

With its latest generation of foldables, Samsung is clearly aiming to make foldable smartphones more than just a premium technology showcase. The Galaxy Z Series is being positioned as a flexible mobile platform for the many ways Malaysians work, play, create and stay connected.

And judging by the early response, it looks like the Galaxy Z Series is continuing to strengthen its position as Malaysia’s choice of foldable.

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