Samsung Malaysia has officially unveiled its full 2026 AI TV lineup, introducing a new generation of intelligent home entertainment powered by Samsung Vision AI technology.
The latest range includes premium models such as Micro RGB, OLED and Neo QLED, alongside more accessible Mini LED and UHD TVs, bringing AI-powered viewing experiences to more consumers across Malaysia.
The announcement marks another major milestone for Samsung as the company celebrates its 20th consecutive year as the world’s No. 1 TV brand.
With the 2026 lineup, Samsung aims to make artificial intelligence a core part of the modern TV experience by enhancing picture quality, sound performance, personalization and smart connectivity across its product ecosystem.
Samsung Vision AI Takes Center Stage
One of the biggest highlights of Samsung’s 2026 TV range is the expansion of Samsung Vision AI Companion (VAC), which will now be available across all 4K-and-above TV models.
VAC combines Samsung’s growing ecosystem of AI services, including Bixby, Perplexity and Microsoft Copilot, transforming televisions into intelligent home companions rather than just viewing screens.
According to Charles Kim, President of Samsung Malaysia Electronics, the company’s goal is to make connected and intelligent entertainment more accessible for Malaysian consumers.
“With Samsung Vision AI, we are transforming the TV into more than just a screen. It becomes a smart companion that delivers personalised viewing, immersive entertainment and seamless connectivity within the home ecosystem,” he explained.
The AI-powered system can help users discover content recommendations, suggest music, provide lifestyle assistance and optimize viewing experiences based on user preferences.
AI Features Designed for Movies, Sports and Gaming
Samsung’s new Vision AI ecosystem introduces several upgraded entertainment features aimed at enhancing movies, sports broadcasts and gaming sessions.
Among the key innovations include:
- AI Upscaling Pro, which uses AI to improve low-resolution content in real time for sharper details, better contrast and richer depth.
- Color Booster Pro, designed to create more vivid and lifelike colors by analyzing scenes individually.
- AI Soccer Mode, which optimizes motion, audio and visuals during football matches for smoother gameplay and immersive stadium sound.
- AI Sound Controller Pro, capable of adjusting dialogue, commentary and background sound automatically for a more balanced listening experience.
These AI enhancements are designed to create a smarter and more cinematic home entertainment setup for users.
Micro RGB Leads Samsung’s Premium TV Innovation
Samsung is also introducing its latest premium display category known as Micro RGB. Available in the R95H and R85H series, the lineup comes in sizes ranging from 65 inches to 115 inches.
The technology uses individually controlled red, green and blue micro LEDs to deliver highly precise lighting, richer detail and more natural colors. Samsung’s Glare Free technology also minimizes reflections, ensuring a clearer viewing experience even in brightly lit rooms.
The Micro RGB series is further enhanced by:
- Micro RGB AI Engine Pro
- Micro RGB HDR Pro
- Micro RGB Precision Color 100
Together, these technologies optimize brightness, contrast, motion and color performance scene by scene, helping deliver a more realistic and immersive viewing experience.
Samsung also revealed that the flagship R95H model received Safety for Eyes and Circadian Rhythm Display certifications from Germany’s VDE testing institute, highlighting the company’s focus on viewer comfort.
OLED TVs Expand for Different Viewing Preferences
Samsung’s 2026 OLED lineup includes the S95H, S90H and S85H models, each designed to cater to different entertainment preferences and lifestyles.
One major improvement is the expansion of Glare Free technology beyond flagship models, allowing users to enjoy deeper blacks and vibrant colors even in bright living spaces.
The flagship S95H also introduces several premium lifestyle features, including:
- Pantone Validated ArtfulColor
- Samsung Art Store integration
- FloatLayer Design for a more elegant appearance
For gamers, Samsung’s Ultimate Gaming Pack supports:
- Motion Xcelerator 165Hz
- AMD FreeSync Premium Pro
- NVIDIA G-SYNC Compatibility
These features provide smoother gameplay, lower latency and more responsive gaming performance.
The Frame Continues to Blend Art and Technology
Samsung is also evolving its popular The Frame lineup, designed for users who want their televisions to double as art displays.
The 2026 range includes:
- The Frame Pro (LS03HW)
- The Frame Built-In Model (LS03HE)
Both models support Art Mode with access to more than 5,000 curated artworks. Samsung has also integrated Vision AI experiences into the platform for more personalized art recommendations.
The Frame Pro introduces:
- Slim 24.9mm design
- Wireless One Connect
- Neo QLED display technology
- Glare Free viewing
Meanwhile, the built-in LS03HE version is designed for cleaner wall integration and gallery-style home presentation.
Neo QLED and Mini LED Bring AI to More Homes
Samsung is also expanding AI-powered experiences across its Neo QLED and Mini LED lineups to reach more mainstream users.
The Neo QLED QN80H and QN70H models feature:
- Quantum Mini LED technology
- 100% Color Volume
- 4K AI Upscaling
- Up to 144Hz gaming support on selected models
Meanwhile, the Mini LED M80H and M70H models bring AI-powered viewing into more accessible price categories.
The flagship M80H includes:
- Motion Xcelerator 144Hz
- NQ4 AI Gen2 Processor
- AI Sound Controller
The more affordable M70H focuses on everyday viewing with enhanced motion clarity and adaptive sound technology.
Samsung Enhances Audio with Q-Series Soundbars
Alongside its TV lineup, Samsung also introduced its latest Q-Series Soundbars led by the flagship HW-Q990H model.
The soundbar features:
- 11.1.4-channel audio system
- Dolby Atmos support
- AI-powered sound optimization
- Samsung Sound Elevation technology
Samsung explained that the system is designed to create a more immersive and cinematic home theater experience.
The company also highlighted its collaboration with Dolby Laboratories to bring multidimensional spatial audio into Malaysian homes through wireless Dolby Atmos integration.
Smarter Connectivity for Modern Living
Samsung’s 2026 TVs will also feature expanded smart connectivity options, including support for Google Cast on selected Mini LED, Neo QLED and Crystal UHD models.
In addition, Google Photos integration will allow users to display personal memories directly on their TVs through Samsung Daily+ and Daily Board features.
With AI becoming the core of Samsung’s entertainment ecosystem, the company’s 2026 lineup reflects a broader shift toward smarter, more personalized and fully connected home experiences.
Samsung’s 2026 range of AI TVs are available across Malaysia via Samsung official website and leading retailers. To buy now, please visit https://www.samsung.com/my/tvs/launch-offer/.
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