Salamiyah Binti Mohamad Wins Perodua Traz in SOGO & Bank Islam “Jom Balik Kampung” Campaign
SOGO Malaysia has officially celebrated the grand finale of its popular “Jom Balik Kampung bersama SOGO & Bank Islam” campaign, bringing an exciting conclusion to a festive shopping campaign that rewarded loyal customers with more than RM189,000 worth of prizes.
The campaign once again highlighted SOGO’s long-standing tradition of making the Hari Raya season even more meaningful for Malaysian shoppers. For more than a decade, SOGO has continued its signature festive car giveaways, creating memorable shopping moments while giving customers the opportunity to take home attractive prizes.
This year’s campaign was held nationwide from 20 February to 31 May 2026, marking the second consecutive year of collaboration between SOGO and Bank Islam.
Rewarding Customers Through Everyday Shopping
The “Jom Balik Kampung bersama SOGO & Bank Islam” campaign attracted an impressive response, with nearly 26,000 entries received throughout the campaign period.
Participating in the contest was simple. Shoppers who spent a minimum of RM150 in a single receipt at SOGO qualified for an entry. SOGO members received one entry, while Bank Islam i-Cardholders enjoyed double entries, giving them two chances to participate in the campaign.
The strong response demonstrates the excitement among customers for campaigns that combine everyday shopping with meaningful rewards.
The collaboration between SOGO and Bank Islam also continues to strengthen the partnership between both organisations, with a shared focus on providing greater value, attractive rewards and memorable experiences for customers.
21 Finalists Compete for More Than RM189,000 in Prizes
Following the conclusion of the campaign, 21 lucky finalists were selected to take part in the grand finale held on 22 September 2026.
The finalists competed for a prize pool worth more than RM189,000, with prizes including a brand-new Perodua Traz 1.5H 2T (D-CVT) as the Grand Prize.
Five Second Prize winners would each receive a Bank Islam Gold Account-i (BIGA-i) worth RM15,000, while 15 other finalists would take home RM2,000 worth of SOGO vouchers each.
Rather than simply drawing winners, SOGO created a two-stage live tournament to determine who would drive away with the new car.
The “Peel-2-Advance” Round
The excitement began with the “Peel-2-Advance” challenge.
All 21 finalists were required to scratch off a sticker placed on a car-shaped emblem to reveal a hidden number. The six contestants with the highest numbers advanced to the final challenge.
For the remaining 15 finalists, their participation still ended on a positive note, as each received RM2,000 in SOGO vouchers as a consolation prize.
This first round added an element of suspense, as every finalist had an equal opportunity to reveal a high number and move one step closer to winning the grand prize.
“Key-2-Victory” Determines the Grand Prize Winner
The six finalists who advanced to the final round then faced the “Key-2-Victory” challenge.
Based on their scores from the first round, the finalists took turns choosing a key from the game board. Each selected key was then pulled out to reveal its hidden length.
Once a key had been selected, the decision was final.
In the end, the contestant who picked the single longest key would become the Grand Prize winner and drive home in the brand-new Perodua Traz.
The remaining five finalists were rewarded with Bank Islam Gold Account-i prizes worth RM15,000 each.
Congratulations to the Winners
The Grand Prize of a Perodua Traz 1.5H 2T (D-CVT) was won by:
Grand Prize
- Salamiyah Binti Mohamad – Perodua Traz 1.5H 2T (D-CVT)
The five Second Prize winners, each receiving a Bank Islam Gold Account-i (BIGA-i) worth RM15,000, are:
- Mohd Safari Bin Hamizan
- Noraini Binti Ismail
- Nur Hidayah Binti Shamsuddin
- Tan May Wah
- Tuan Mohd Alwafi
Congratulations to all the winners for their impressive performance and well-deserved prizes.
More Rewarding Shopping Experiences Ahead
The grand finale of “Jom Balik Kampung bersama SOGO & Bank Islam” marks another successful chapter in SOGO’s festive campaign tradition.
Beyond the prizes, the campaign reflects how shopping experiences can become even more memorable when customers are given opportunities to participate, compete and celebrate together.
As SOGO continues to engage its loyal customers, shoppers can look forward to more rewarding campaigns, exciting experiences and meaningful shopping moments in the future.
For Malaysian families, SOGO’s commitment to creating added value during festive seasons continues to make shopping more than just a transaction – it becomes part of the celebration itself.
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