This August, the Curve is turning into a lively celebration hub as it marks its 20th Anniversary with the launch of the Merdeka Campaign 2024. This month-long event, celebrating 20 Years of Unity and Community, is all about embracing harmony, heritage, and cultural pride, and promises to bring together everyone who visits.
The celebration revolves around the theme “Ceritera JIWA Merdeka,” which highlights Malaysia’s rich cultural heritage.
JIWA stands for Junjung Maruah (Dignity), Ikatan (Unity), Warisan (Tradition), and Alunan (Performances), embodying the values that unite our diverse communities. Throughout August, visitors can enjoy a variety of events and activities that showcase these values, celebrating the unity and traditions that make Malaysia unique.
The Curve Merdeka Food Run
A highlight of the Merdeka Campaign 2024 is the much-anticipated Merdeka Food Run on 31st August 2024, which wraps up the month-long celebration with a bang.
This 5km family fun run combines fitness with festivity, offering food stops along the route featuring delicious local treats to celebrate Malaysia’s culinary diversity. To make the weekend even more special, participants can book a staycation package at the Royale Chulan Hotel, perfect for both locals and out-of-town guests.
“The Curve’s vision for this event is to celebrate Merdeka with a spirit of unity and pride in our shared heritage,” said En Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad. “We want to create a space where the community can come together, enjoy cultural activities, and celebrate our diversity. This month-long celebration reflects our commitment to fostering a sense of community and togetherness.”
In addition to the run, the Curve’s Merdeka Campaign 2024 features a range of activities throughout August to engage visitors of all ages. Discover unique finds at the Pasar Lokal on The Street, showcasing local vendors and their products.
The bustling Merdeka Bazaar at the Fashion Court offers a variety of goods and souvenirs, celebrating local artisans. Fitness enthusiasts can check out the latest sportswear and equipment at the Sports Apparel Fair in Centre Court. With something for everyone, the Curve’s Merdeka celebration promises an inclusive and enriching experience.
Adding to the excitement, the Curve’s Merdeka Lucky Draw offers shoppers a chance to win amazing prizes between 1st and 31st August. With a minimum spend of RM100 in up to 2 receipts, shoppers can enter to win prizes like a Sony PS5, Nintendo Switch, and JBL Microphone. The Curve will also host social media contests where participants can win Merdeka Fun Run tickets, Brooks sports shoes, MajuHome furniture, and Garmin smartwatches.
To commemorate its 20th Anniversary, the Curve is also holding a Grand Lucky Draw with over RM100,000 in prizes! Shoppers who spend RM500 can enter, while those who spend RM250 can receive limited edition 20th Anniversary merchandise, and shoppers spending RM100 can redeem shopping vouchers.
To enhance the festive mood, the Curve will be decked out with Malaysian flags, creating a vibrant and patriotic atmosphere. Interactive installations, such as magnetic boards for public messages and a “Wall of Malaysia” where shoppers can share their cultural heritage, will celebrate Malaysia’s multicultural identity and encourage community engagement. Patriotic singalong choir performances will also add to the celebratory vibe.
The success of the Curve’s Merdeka Campaign 2024 wouldn’t be possible without the support of sponsors like Brooks, Vista Eyes, MajuHome, and Mutiara Spaces by Boustead Properties Sdn Bhd. Their contributions have helped make this campaign a memorable and enriching experience for all visitors.
Join us at the Curve this August to celebrate Merdeka Day with fitness, fellowship, and a taste of Malaysian flavours, each step reflecting the progress we’ve made together as a nation. For more details about the Curve’s Merdeka Campaign 2024 and other upcoming events, visit www.thecurve.my or follow us on Facebook and Instagram.
