The Curve, located in the bustling heart of Mutiara Damansara, recently hosted the highly anticipated Merdeka Food Run 2024.
The event, which kicked off at The Piazza, was a key highlight of this year’s Merdeka celebrations, attracting over 1,500 enthusiastic participants. With an exciting mix of fitness, food, and fun, the event truly embodied the spirit of Merdeka, fostering a sense of unity and togetherness among Malaysians of all ages.
The Merdeka Food Run 2024 was a unique 5km fun run that not only promoted fitness but also showcased the rich cultural tapestry of Malaysia. Participants were treated to a series of mouthwatering pit stops featuring local delicacies such as kuih-muih, lempeng, teh ais, and aiskrim Malaysia.
These delightful treats added an extra layer of excitement, making the run a sensory experience that combined the love for food with the joy of exercise.
The event was not just about running—it was about bringing people together to celebrate Malaysia’s independence. Families, friends, and fitness enthusiasts came together to share in the excitement, creating an atmosphere of camaraderie.
Chief Operations Officer of Boustead Properties Berhad, En. Jazmi Kamarudin, expressed the event’s significance, stating,
“The Merdeka Food Run 2024 reflects our unity, diversity, and the enduring spirit of Merdeka. It reminds us of the strength and pride that come with being Malaysian.”
Beyond the run, the Curve extended its Merdeka celebrations with the theme “Ceritera JIWA Merdeka”. This theme paid homage to Malaysia’s cultural heritage, with “JIWA” representing Junjung Maruah (Dignity), Ikatan (Unity), Warisan (Tradition), and Alunan (Performances).
The mall came alive with traditional performances, art exhibitions, and cultural showcases, offering visitors a chance to immerse themselves in Malaysia’s diverse history and traditions.
To enhance the festive mood, the Curve was beautifully decorated with Malaysian and state flags, creating a visually stunning environment that evoked a deep sense of national pride.
Visitors were also treated to performances by a patriotic choir, while interactive installations like magnetic boards and a “Wall of Malaysia” allowed shoppers to leave messages of unity, further reinforcing the spirit of inclusiveness.
To add to the excitement, the Curve also launched the Merdeka Lucky Draw. Shoppers who spent RM100 or more in up to two receipts stood a chance to win coveted prizes like a Sony PS5, Nintendo Switch, and a JBL Microphone.
In conjunction with its 20th anniversary, the Curve also introduced the Grand Lucky Draw, offering a Honda WRV and other prizes worth over RM150,000. Shoppers spending RM500 or more were eligible to participate, while those spending RM250 could take home limited-edition merchandise.
In line with the Merdeka spirit, the Curve encouraged a healthier lifestyle through a series of sports-related activities alongside the Merdeka Food Run. This initiative was a reminder that Merdeka is not only about celebrating our independence but also about fostering a culture of wellness and unity.
For more information about the Curve’s Merdeka Food Run Campaign 2024 and upcoming events, visit their website at www.thecurve.my or follow them on Facebook and Instagram.
